Åsa Josefsson

Inquirer
DISC Type : dc

Senior Director Corporate Communication & Branding at Lundbeck

Malmo, Skåne County, Sweden

Overview

Åsa Josefsson is a communications executive with over 20 years of global experience in the life sciences sector. At Lundbeck, she drives the corporate communication and branding strategy. Her background includes senior roles at AstraZeneca and Novo Nordisk, with a Masters in Journalism from the University of Gothenburg.

Her work has spanned three continents, covering affiliate, regional, and global responsibilities in corporate affairs and public relations.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brain Health Advocacy
Drives communication for Lundbeck, a company dedicated to brain health, and actively shares content aimed at breaking the stigma around neurological conditions like migraine.
Corporate Storytelling
Focuses on developing communication strategies and engaging content to build corporate reputation and achieve business objectives for major pharmaceutical brands.
Attracting Top Talent
Frequently posts about new opportunities at Lundbeck, highlighting the company's mission to attract skilled professionals in communications, branding, and R&D.

Media Appearances

Åsa has no verified media appearances

Work History

9-2024
Senior Director Corporate Communication & Branding at Lundbeck
5-2024 - 9-2024
Communications and Change Management at Lundbeck
5-2022 - 5-2024
Senior Director, Global Corporate Affairs, CVRM at AstraZeneca
2019 - 9-2021
Director Corporate Communications, Europe at bluebird bio
4-2012 - 2-2019
Global Product Communication Director at Novo Nordisk A/S

Education

1995 - 1996
Master in Journalism for Academics from University of Gothenburg
1991 - 1994
Bachelor's degree from University of Gothenburg

More Information

Social Presence :

Prographics :

Exp : 29 Location : Malmo, Skåne County, Sweden Job Level : Senior Designation : Senior Director Corporate Communication & Branding at Lundbeck
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Insights For Selling To Åsa

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Åsa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Åsa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Åsa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Åsa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Åsa

Personality Compatibility


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