Sabrina Stengel

Critic
DISC Type : C

Director Digital Customer Experience | Digital House MBUSA at Mercedes-Benz USA

Atlanta, Georgia, United States

Overview

Sabrina has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sabrina has no verified topics they care about

Media Appearances

Sabrina has no verified media appearances

Work History

6-2021
Director Digital Customer Experience | Digital House MBUSA at Mercedes-Benz USA
4-2017 - 6-2021
Chief of Staff to President and CEO Mercedes-Benz North America at Mercedes-Benz USA
6-2013 - 4-2017
Head of Strategic Planning & Market Research at Mercedes-Benz USA
4-2006 - 1-2007
Marketing & Supply Chain Management at Porsche Design of America
8-2002 - 3-2006
Aftersales Marketing and Product Management & Development at BMW Group

Education

Business Administration from Hochschule München University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director Digital Customer Experience | Digital House MBUSA at Mercedes-Benz USA
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sabrina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sabrina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sabrina

Personality Compatibility


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