Sally Hunter

Examiner
DISC Type : cs

Director of supporter experience at The Guardian

London, England, United Kingdom

Overview

Sally is a commercial leader and the Director of Supporter Experience at The Guardian, specializing in B2B and B2C marketing for complex enterprises. Her experience spans technology, media, and events, with previous roles at Capgemini and IBM. She holds a Professional Postgraduate Diploma in Marketing and a degree in Organizational Psychology.

Outside of her core marketing role, Sally is passionate about bringing journalism to life through events. Her work involves curating live experiences on diverse topics such as politics, climate, culture, and music, connecting Guardian content with audiences in an interactive and engaging format.

She organized a Guardian Live event with the electronic music group Orbital at the iconic Glastonbury festival.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Customer Experience
Her current title is Director of Supporter Experience, and she previously worked on the Digital Customer Experience initiative at Capgemini.
Live Events
As Director of Guardian Live, she is responsible for creating a wide range of events on topics from politics and climate to food and music.
Climate Action
Actively promotes and organizes events like "The Guardian Climate Assembly" to engage the public on urgent climate progress and policy.

Media Appearances

Sally has no verified media appearances

Work History

3-2025
Director of supporter experience at The Guardian
9-2019 - 10-2021
Director of Trade Marketing & Guardian Live at The Guardian
7-2019 - 4-2025
Director of Guardian Live at The Guardian
4-2017 - 7-2019
Director of Trade Marketing at The Guardian
11-2014 - 4-2017
Head of Commercial Marketing at The Guardian

Education

2009 - 2009
Professional Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing
2002 - 2002
Advanced Diploma from Red & Yellow School

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of supporter experience at The Guardian
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sally

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sally move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sally take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sally

Personality Compatibility


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