Samantha W.

Critic
DISC Type : C

VP Consumer Growth Strategy at Hotwire Communications Ltd

Miami, Florida, United States

Overview

An operations and strategy executive with a background in driving subscriber growth and profitability for high-growth consumer segments. They have extensive experience in leveraging data, AI, and analytics to improve sales and customer experience. They hold an MBA from The Wharton School.

Outside of their direct responsibilities, they are passionate about team building and fostering a positive work environment. A favorite tradition is opening meetings by sharing "roses" (successes) and "thorns" (challenges) to encourage open communication and mutual support among colleagues.

They have managed multi-national remote teams across as many as 13 different countries simultaneously.

Personality Overview

ROI Driven

Information Seeker

Critic

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Sales
Implemented AI to drive incremental sales and reduce churn. Also utilized voice analytics software for automated sales coaching and to improve customer experience.
Consumer Growth Strategy
Focuses on driving all aspects of segment subscriber growth, profitability, and customer experience, including launching pilot programs to drive upsell among consumers.
Data-Driven Decisions
Leverages data to drive sales and customer experience, and has a background in finance analyzing operational data to guide regional performance.

Media Appearances

Samantha has no verified media appearances

Work History

4-2024
VP Consumer Growth Strategy at Hotwire Communications Ltd
8-2021 - 4-2024
Executive Director - SMB Sales Strategy & Operations at Comcast Business
4-2016 - 8-2021
Senior Director of Product Strategy at Comcast
6-2014 - 12-2015
CMO of Tigo Business at Millicom
10-2009 - 12-2011
Sub-Director of Finance at HSBC

Education

2012 - 2014
Master of Business Administration (M.B.A.) from The Wharton School
2012 - 2014
Master's Degree from The Lauder Institute - University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 13 Location : Miami, Florida, United States Job Level : Senior Designation : VP Consumer Growth Strategy at Hotwire Communications Ltd
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Samantha

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Samantha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Samantha

Personality Compatibility


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