Sanskar Rathi

Questioner
DISC Type : c

Digital Product Marketing Manager at Cummins Inc.

Columbus, Indiana, United States

Overview

Sanskar is a Product Manager at Cummins with a strong foundation in mechanical engineering from Michigan Technological University. His career has progressed from technical engineering and compliance to digital product marketing. He is currently enhancing his business acumen as an MBA candidate at the Indiana University Kelley School of Business.

Outside of his corporate role, Sanskar displays a clear entrepreneurial spirit. He is an active participant in the Chapter One Business Incubator and has presented ideas at pitch competitions. This interest in business ventures complements his technical background and shows a proactive approach to innovation and leadership.

Unique fact: He holds a Masters degree with a specialization in Hybrid Electric Drive Vehicle Engineering.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Service Tools
In his current role at Cummins, he is directly responsible for managing and marketing digital tools for customer service, a core part of his professional focus.
Entrepreneurial Ventures
He is actively involved with a business incubator and participates in pitch competitions, demonstrating a strong personal interest in entrepreneurship and building new ideas.
Electric Powertrains
His Master's degree specialized in Hybrid Electric Drive Vehicle Engineering, indicating a foundational expertise and interest in advanced and sustainable automotive technology.

Media Appearances

Sanskar has no verified media appearances

Work History

12-2024
Digital Product Marketing Manager at Cummins Inc.
5-2023 - 12-2024
SI CPE Technical Specialist at Cummins Inc.
5-2022 - 5-2023
SI CPE Senior Engineer at Cummins Inc.
8-2020 - 5-2022
Senior Application Engineer at Cummins Generator Technologies
9-2018 - 5-2019
Chef and Server at Michigan Technological University

Education

8-2025 - 8-2027
Master of Business Administration - MBA from Indiana University - Kelley School of Business
2018 - 2020
Master of Science - MS from Michigan Technological University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Columbus, Indiana, United States Job Level : Middle Designation : Digital Product Marketing Manager at Cummins Inc.
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Insights For Selling To Sanskar

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanskar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sanskar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sanskar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sanskar take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sanskar

Personality Compatibility


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