Sarah Bucknell

Commander
DISC Type : D

Styrelseledamot at Länsförsäkringar

Greater Stockholm Metropolitan Area, Sweden

Overview

Sarah Bucknell is the Head of Insurance & Digital Sales at Länsförsäkringar, with over 25 years of experience driving business growth through strategy and change management. Colleagues describe her as an inspiring and result-driven leader with a positive attitude and a talent for empowering her teams.

Outside of her corporate role, Sarah is passionate about community engagement and social impact. She actively supports initiatives like Fryshuset, which focuses on empowering and creating opportunities for high school students, demonstrating a commitment to fostering the next generation.

Sarah has completed a specialized AI program for leadership groups, highlighting her focus on leveraging new technologies for business strategy.

Personality Overview

Very Quick

Decisive

Risk-Taker

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Digital Transformation
As Head of Digital Sales, she is directly responsible for driving digital strategy and leveraging technology to grow the insurance business and enhance the customer experience.
Inspirational Leadership
Described by colleagues as a leader with high energy and a “can-do-attitude, ” she focuses on empowering her teams and fostering a positive, agile work environment.
Customer-Centric Strategy
She emphasizes the importance of customer experience and maintains a holistic view of business challenges, from operations to technology, to better serve clients.

Media Appearances

Sarah has no verified media appearances

Work History

6-2024 - 4-2025
Styrelseledamot at Länsförsäkringar
1-2021
Chef Försäkra & Digital försäljning at Länsförsäkringar
4-2019 - 6-2021
Styrelseledamot at Länsförsäkringar Fastighetsförmedling
4-2017 - 1-2021
Affärsområdeschef Privatmarknad at Länsförsäkring Stockholm
4-2017 - 4-2019
Styrelseledamot at Waya Finance & Technology

Education

8-2024 - 12-2024
AI program för ledningsgrupp from IAMAI
3-2024 - 3-2024
Kulturprogram med fokus på ledar- medarbetarskap from Influence people

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Stockholm Metropolitan Area, Sweden Job Level : N/A Designation : Styrelseledamot at Länsförsäkringar
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If convinced, they can reach decisions quite fast.
  • Can Sarah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sarah

Personality Compatibility


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