Sarah Stroud

Go-getter
DISC Type : d

Director, Sales | Americas Demand at Liftoff Mobile

San Francisco Bay Area, United States

Overview

Sarah is a Go-to-Market leader with 14 years of sales experience, currently serving as the Director of Demand Sales for the Americas at Liftoff. She specializes in building sales teams to launch new solutions within established AdTech organizations. People who have worked with her describe her as passionate, proactive, and meticulous.

Based on her professional history and stated interests, Sarah is focused on the digital advertising landscape, particularly within the mobile, programmatic, and gaming sectors. She also shows an interest in major media and entertainment companies like The Walt Disney Company and WarnerMedia.

Unique fact: Sarah has a specific passion for developing startup-like sales teams from the ground up inside larger, well-established companies.

Personality Overview

Direct & Candid

Challenger

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

AdTech Sales Leadership
Leads sales for the Americas at Liftoff, managing a team of 10+ and focusing on go-to-market strategy for new advertising solutions.
Mobile Advertising
Her recent focus at Liftoff and prior experience at Criteo has been centered on in-app retargeting and mobile-first advertising solutions for brands.
Gaming Advertiser Strategy
Recently promoted Liftoff's dynamic ad products specifically designed for the competitive iGaming space, highlighting a key area of business focus.

Media Appearances

Sarah has no verified media appearances

Work History

7-2024
Director, Sales | Americas Demand at Liftoff Mobile
4-2022 - 6-2024
Senior Manager, Sales | Accelerate DSP at Liftoff Mobile
4-2021 - 3-2022
Manager, Sales | Accelerate DSP at Liftoff Mobile
7-2016 - 7-2018
Account Executive, Tier 1 Brands at Criteo
5-2014 - 6-2016
Account Executive, Mobile Apps at Criteo

Education

BBA Marketing from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Sales | Americas Demand at Liftoff Mobile
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sarah

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision making speed is somewhere in the middle.
  • Can Sarah take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sarah

Personality Compatibility


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