Sarah Stroud in

Sarah Stroud

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Director, Sales | Americas Demand at Liftoff Mobile
📍 San Francisco Bay Area, United States

Sarah is a Go-to-Market leader with 14 years of sales experience, currently serving as the Director of Demand Sales for the Americas at Liftoff. She specializes in building sales teams to launch new solutions within established AdTech organizations. People who have worked with her describe her as passionate, proactive, and meticulous.

Based on her professional history and stated interests, Sarah is focused on the digital advertising landscape, particularly within the mobile, programmatic, and gaming sectors. She also shows an interest in major media and entertainment companies like The Walt Disney Company and WarnerMedia.

Unique fact: Sarah has a specific passion for developing startup-like sales teams from the ground up inside larger, well-established companies.

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Experience
11 Years
Current Role
Director, Sales | Americas Demand
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

How Sarah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sarah cares about

AdTech Sales Leadership
Leads sales for the Americas at Liftoff, managing a team of 10+ and focusing on go-to-market strategy for new advertising solutions.
Mobile Advertising
Her recent focus at Liftoff and prior experience at Criteo has been centered on in-app retargeting and mobile-first advertising solutions for brands.
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Career

Work history

7-2024
Director, Sales | Americas Demand
Liftoff Mobile
4-2022 - 6-2024
Senior Manager, Sales | Accelerate DSP
Liftoff Mobile
4-2021 - 3-2022
Manager, Sales | Accelerate DSP
Liftoff Mobile
7-2016 - 7-2018
Account Executive, Tier 1 Brands
Criteo
5-2014 - 6-2016
Account Executive, Mobile Apps
Criteo
In the press

Media appearances

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Education
BBA Marketing
Texas McCombs School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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