Selina Holliday in

Selina Holliday

Trailblazer · DISC type DI
Head of User Centred Design at Greater London Authority
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Head of User Centred Design
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Selina shows up

Persuasive
Achievement-Oriented
Values Relationships

They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Priorities

Topics Selina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Head of User Centred Design
Greater London Authority
10-2023 - 4-2025
Head of Digital Engagement
Greater London Authority
12-2022 - 10-2023
Senior Product Manager, Digital Engagement
Greater London Authority
2-2015 - 9-2017
Audience Development and Digital Strategy Manager
Egmont Publishing UK
11-2013 - 11-2014
Head of Marketing - Digital Start-up
The Beans Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BA - Honours
Victoria University of Wellington
2008 - 2008
CIM E-Marketing Award
Cambridge Professional Academy - CIM Distance Learning
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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