Sergio Granado Niño

Critic
DISC Type : C

Global Director (VP), Consumer Digital Ecosystem (Websites, D2C, Brand Homes) at Diageo

Madrid, Community of Madrid, Spain

Overview

Sergio has no verified overview

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Sergio has no verified topics they care about

Media Appearances

Sergio has no verified media appearances

Work History

6-2023
Global Director (VP), Consumer Digital Ecosystem (Websites, D2C, Brand Homes) at Diageo
1-2021 - 5-2023
Global Head of D2C E-Commerce at Diageo
9-2017 - 1-2021
Group Strategy Senior Manager at Diageo
9-2016 - 8-2017
Senior Strategy Consultant at Monitor Deloitte
1-2015 - 8-2016
Strategy Consultant at Monitor Deloitte

Education

2007 - 2012
Master of Science (M.Sc) from Universidad de Cantabria
2010 - 2011
Civil and Environmental Engineering - Exchange program from Cornell University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Madrid, Community of Madrid, Spain Job Level : Senior Designation : Global Director (VP), Consumer Digital Ecosystem (Websites, D2C, Brand Homes) at Diageo
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Insights For Selling To Sergio

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sergio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sergio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sergio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sergio

Personality Compatibility


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