Shalini Yadav

Evaluator
DISC Type : dcs

AGM - Conferences at People Matters

Gurugram, Haryana, India

Overview

Shalini Yadav is an Assistant General Manager of Marketing and Conferences with 12 years of experience organizing B2B and B2C events across India and Southeast Asia. A P&L owner, she has worked with prominent brands like People Matters and Constellar and holds an MBA from Amity University.

She is a creative professional driven by identifying gaps and transforming them into engaging experiences. Shalini values working with intention and finding meaning beyond just the outcome, a philosophy that guides her professional approach and how she presents herself.

Unique fact: Shalini successfully established three major B2C intellectual properties, including an on-ground musical experience and a 24-hour online festival.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Fintech Events
Her recent focus has been on organizing and promoting Fintech Festival India 2024, indicating a strong professional interest in the financial technology sector.
Event Technology
She has led the India Event Technology Forum and promotes webinars on embracing technology to tackle challenges in the event industry, showing a keen interest in event innovation.
B2C Experiences
She has a track record of creating unique B2C events from scratch, including music, gaming, and sports festivals, demonstrating a passion for consumer-facing experiences.

Media Appearances

TechHR’25 Ends on a High with Dr Tharoor, Peepal Baba and Global Visionaries. Featured in People Matters

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TechHRIN: Where leaders chart the course for speed, resilience & sustainability. Featured in People Matters

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Constellations of change: Voices that will define the future of hiring at TAC’25. Featured in People Matters

See Now

Work History

5-2024
AGM - Conferences at People Matters
4-2023 - 5-2024
Head of Marketing at Constellar
12-2021 - 4-2023
Senior Manager - Events & Experiences at Sunstone
9-2019 - 8-2021
Lead- Lets Pet at Bend Reality
1-2019 - 8-2021
Lead - India Event Technology Forum at Bend Reality

Education

2011 - 2013
Master of Business Administration (MBA) from Amity University
Commerce from Vishwa Bharti Public School, Noida

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gurugram, Haryana, India Job Level : N/A Designation : AGM - Conferences at People Matters
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Insights For Selling To Shalini

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shalini is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shalini

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shalini move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shalini take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shalini

Personality Compatibility


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