Shane Stratton

Enthusiast
DISC Type : i

Director of Sales at Arla Foods

Greater Phoenix Area, United States

Overview

Shane Stratton is the Director of Sales at Arla Foods, where he leads sales strategies for the Dairy and Deli cheese portfolios. A specialist in the CPG sector with a background at Danone and Furmano Foods, he excels in P&L management and trade marketing. Shane is a student of the School of Business at the University of Utah.

There is no publicly available information about Shanes personal life, hobbies, or activities outside of his professional career.

He is enthusiastic about high-quality food products, having once posted that "the best chocolate milk in the world" was now available in America.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

CPG Sales Leadership
He has a long history of leading sales teams and strategy for major CPG companies, including Arla Foods and Danone, focusing on driving revenue and growth.
Retail Distribution
His roles have centered on managing distributor networks and securing distribution in national grocery chains like Albertsons/Safeway.
Driving Profitability
His expertise includes P&L management and utilizing DSD (Direct Store Delivery) to maximize profit, a key focus mentioned across his roles.

Media Appearances

Shane has no verified media appearances

Work History

6-2020
Director of Sales at Arla Foods
3-2017 - 6-2020
Regional Business Manager at Arla Foods
2016 - 2017
Regional Sales Manager at Furmano Foods
7-2014 - 2016
Regional Sales Manager at Danone
10-2012 - 2014
Key Account Manager at Danone

Education

School of Business from University of Utah

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Phoenix Area, United States Job Level : Mid-senior Designation : Director of Sales at Arla Foods
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Insights For Selling To Shane

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shane is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Shane

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Shane move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Shane take some risk or not?

  • They can take some low-probability risks if needed.

You And Shane

Personality Compatibility


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