Simi Wilhelm Shah

Critic
DISC Type : C

Director, Innovation and Growth at City of London Corporation

London, England, United Kingdom

Overview

Simi is a Director at the City of London Corporation, focusing on innovation and growth. With 15 years of experience in impact investing across the UK and US, she specializes in deploying sustainable capital and has managed investment programs up to £68m. She holds a Masters degree from the University of Pennsylvania.

Outside of finance, Simi is deeply committed to maternal health and womens leadership. She is a practicing doula and a certified breastfeeding supporter, and co-runs a weekly support circle for new mothers. Her volunteer work and professional activities are designed around these passions.

She uniquely combines a career in high-level strategic finance with hands-on work as a birth and postnatal doula.

Personality Overview

Precise

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Impact Investing
Has over 15 years of technical expertise in deploying sustainable capital in the UK, Africa, and the US, advising investors and asset owners.
Climate Action
She strategically designed and implemented a £68 million investment program into climate action for the City of London Corporation.
Maternal Health
Works as a doula and breastfeeding counselor, providing non-medical support and education to women during pregnancy and the postnatal period.

Media Appearances

Agenda item – FINANCE FOR GROWTH: A ROADMAP – SIMI SHAH. Featured in City of London Corporation (Council Agenda)

See Now

Work History

7-2019
Director, Innovation and Growth at City of London Corporation
10-2011
Managing Partner at Shah Capital
4-2013
Doula at Dartmouth Park Doulas
12-2016 - 1-2019
Strategy Consultant at Criterion Institute
11-2015 - 11-2016
Managing Director at Women Effect

Education

2002 - 2004
Masters of Education from University of Pennsylvania
1992 - 1996
Bachelor of Arts (B.A.) from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Innovation and Growth at City of London Corporation
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Insights For Selling To Simi

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simi is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Simi

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Simi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Simi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Simi

Personality Compatibility


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