Simon Downing

Observer
DISC Type : ic

Senior Advisor at Ardian

London, England, United Kingdom

Overview

Simon Downing is an accomplished technology entrepreneur and investor, currently serving as Chairman of Audiotonix Group. He founded the software company Civica, leading it for over 17 years. A graduate of Newcastle University with a degree in Mechanical Engineering, he was named the UK Technology Entrepreneur of the Year in 2012.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Tech Entrepreneurship
Founded and led software company Civica for over 17 years and was recognized as the 2012 UK Technology and IT Services Entrepreneur of the Year.
Private Equity
Holds roles as a Senior Advisor to Ardian and Non-Executive Director at Literacy Capital, indicating deep involvement in private equity and investment strategy.
Business Growth
Demonstrated profound expertise in scaling businesses by growing Civica from a start-up into a major international software group.

Media Appearances

Ardian acquires Audiotonix. Featured in Sound & Video Contractor (SVConline)

See Now

Work History

1-2022
Senior Advisor at Ardian
8-2019
Chairman at Audiotonix Group
3-2018
Non Executive Director at Literacy Capital
3-2018 - 6-2023
Senior Non Executive Director at Purplebricks Group PLC
1-2017 - 2-2021
Chairman at Edenhouse Solutions Limited

Education

1984 - 1987
Mech Eng from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Advisor at Ardian
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Simon take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Simon

Personality Compatibility


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