Simon Whittle

Observer
DISC Type : ci

Commercial Director - Ambient at Morrisons

Leeds, England, United Kingdom

Overview

Simon Whittle serves as the Commercial Director for Ambient at Morrisons, leveraging a long-standing career within the company across various director-level roles in convenience, online, and wholesale. His deep expertise in the UK grocery sector is complemented by a degree in Sport Management from Northumbria University, blending commercial strategy with operational leadership.

Outside of work, Simon is a dedicated distance runner who has completed multiple half-marathons and the London Marathon. He combines his passion for running with philanthropy, actively fundraising for charities like Clic Sargent, which supports children and young people with cancer, demonstrating a strong commitment to community and personal well-being.

He once completed five half-marathons as part of his training regimen for the London Marathon, all to support a childrens cancer charity.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Ambient Grocery Strategy
As Commercial Director for Ambient, he is directly responsible for the commercial strategy and performance of all non-refrigerated goods at Morrisons.
Retail Leadership
His career progression through multiple director roles at Morrisons showcases his extensive experience in leading commercial teams in the competitive UK supermarket sector.
Endurance Running
An avid runner who has completed the London Marathon and numerous half-marathons, showing personal dedication to fitness and endurance challenges.

Media Appearances

Simon has no verified media appearances

Work History

3-2024
Commercial Director - Ambient at Morrisons
1-2023 - 4-2024
Non Executive Director at Association of Convenience Stores
2-2022 - 3-2024
Commercial Director - Convenience at Morrisons
8-2020 - 2-2022
Category Director - Online & Wholesale at Morrisons
2-2019 - 8-2020
Head of Trading - Commercial Operations at Morrisons

Education

2008 - 2011
Sport Management from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director - Ambient at Morrisons
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Simon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Simon

Personality Compatibility


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