Sofia Akin

Enigma
DISC Type : idc

Journalist at BBC

Royal Tunbridge Wells, England, United Kingdom

Overview

Sofia has no verified overview

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Sofia has no verified topics they care about

Media Appearances

Sofia has no verified media appearances

Work History

6-2024
Journalist at BBC
7-2021 - 6-2024
Reporter at KMTV
9-2018 - 7-2019
Journalist at Sussex Living Magazine

Education

9-2019 - 7-2022
Bachelor of Arts - BA from University of Kent
2019 - 2022
Education details unavailable from University of Kent

More Information

Social Presence :

Prographics :

Exp : 5 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : N/A Designation : Journalist at BBC
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sofia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sofia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sofia

Personality Compatibility


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