Sofia Perches, JD

Critic
DISC Type : C

Acute Care Business Manager at Keenova

Houston, Texas, United States

Overview

Sofia is a versatile healthcare leader at Keenova Pharmaceuticals, specializing in rare diseases and multi-organ transplants. Colleagues describe her as passionate, dedicated, and hard-working, with a unique strategic insight shaped by her law degree from The University of Texas School of Law. She is focused on improving outcomes for patients with life-threatening conditions.

Outside of work, Sofia is committed to personal growth, attending events like the "Summit of Greatness. " She is deeply supportive of her familys endeavors, celebrating her brothers work as an executive producer for a film that highlights their long-standing family business. She values time with family and lifelong friends.

Her familys funeral home business was the subject of a film her brother executive produced.

Personality Overview

ROI Driven

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Rare Disease Therapies
Her current role as an Acute Care Business Manager at Keenova is dedicated to improving outcomes for patients with hepatorenal syndrome (HRS-AKI).
Transplant Patient Care
Previously worked as a Senior Transplant Account Manager at CareDx, building relationships with abdominal transplant centers in South Texas and New Mexico.
Personal Development
Invests in her growth by attending events like the Lewis Howes Summit of Greatness and holding a certification from the Chopra Center.

Media Appearances

Sofia has no verified media appearances

Work History

2-2024
Acute Care Business Manager at Keenova
2-2024 - 11-2025
Acute Care Business Manager at Mallinckrodt Pharmaceuticals
11-2019 - 1-2024
Senior Transplant Account Manager at CareDx, Inc.
11-2019 - 1-2022
Transplant Account Manager at CareDx, Inc.
6-2017 - 11-2019
Heart Failure Therapy Specialist at Abbott

Education

1995 - 1998
JD from The University of Texas School of Law
5-2020 - 2-2021
Certification from Chopra Center

More Information

Social Presence :

Prographics :

Exp : 11 Location : Houston, Texas, United States Job Level : Middle Designation : Acute Care Business Manager at Keenova
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sofia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sofia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sofia

Personality Compatibility


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