Sonia Bhachu

Enthusiast
DISC Type : i

Head of Programmatic, UK, EMEA & LATAM at Ziff Davis

Chelmsford, England, United Kingdom

Overview

Sonia has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

8-2019
Head of Programmatic, UK, EMEA & LATAM at Ziff Davis
7-2017
Programmatic Sales Manager, Global at Ziff Davis
8-2016
Company Owner at JumpingClay Romford
2-2013 - 8-2016
Engagement Manager at Xaxis
1-2012 - 11-2012
Agency Sales Manager at RadiumOne Inc.

Education

2004 - 2007
BSc (hons) from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Head of Programmatic, UK, EMEA & LATAM at Ziff Davis
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sonia

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sonia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sonia

Personality Compatibility


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