Sophia Johnson in

Sophia Johnson

Critic · DISC type C
Senior Executive- Marketing & Communication-Brand Strategy at Nykaa
📍 New Delhi, Delhi, India

Sophia is a brand strategist who solves brand puzzles through insight-led storytelling, blending behavioural economics with creative strategy to drive growth. Described by colleagues as creative, strategic, and reliable, she holds a Masters degree from Madras Christian College.

She is the recipient of two academic prizes for merit and research from Madras Christian College, presented by former Finance Minister P Chidambaram.

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Experience
5 Years
Current Role
Senior Executive- Marketing & Communication-Brand Strategy
Job Level
Junior
Location
New Delhi, Delhi, India
Personality Overview

How Sophia shows up

Critic
ROI Driven
Precise

They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Sophia cares about

Brand Storytelling
Her professional focus is solving brand "puzzles" through insight-led storytelling to craft narratives that resonate with audiences.
Behavioural Economics
She actively blends behavioural economics with creative strategy, showing an interest in the science behind consumer decision-making.
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Career

Work history

6-2025
Senior Executive- Marketing & Communication-Brand Strategy
Nykaa
4-2025 - 6-2025
Senior Executive- Brand Solutions
LBB (Little Black Book)
9-2024 - 3-2025
Brand Consultant - Communication & Strategy
Rite Angles Consulting
8-2023 - 8-2024
Content Team Lead
Templatolio
8-2023 - 5-2024
Brand Associate
Templatolio
In the press

Media appearances

Stop Podcasting Yourself #913 – Sophia Johnson (Senior Executive, Marketing & Communication – Brand Strategy, Nykaa). Featured in Maximum Fun
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Stop Podcasting Yourself #795 – Sophia Johnson (Senior Executive, Marketing & Communication – Brand Strategy, Nykaa). Featured in Maximum Fun
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Education
2021 - 2023
Master's degree
Madras Christian College
2018 - 2021
Bachelor of Arts - BA
Azim Premji University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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