Sophie Landes

Enthusiast
DISC Type : i

Marketing Manager at Vitality

United Kingdom

Overview

Sophie is an experienced Marketing Manager at Vitality, where she focuses on member engagement and retention through impactful, data-driven campaigns. Colleagues and peers describe her as highly organised, energetic, and a strong communicator. She holds a Bachelor of Science in Sport Science from Bournemouth University.

Outside of her professional life, Sophie is passionate about health, wellness, nutrition, and sport. This interest is demonstrated by her lifelong involvement with various sports clubs, complementing her academic background in sport science and her current role at a health-focused company.

She has personally revamped, coded, and edited content for her own website, showcasing her initiative and technical skills beyond a traditional marketing role.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Member Engagement
Her current role at Vitality is within the Member Advocacy, Engagement & Retention Team, focusing on enhancing the member experience.
Health & Wellness
She explicitly lists health, wellness, and nutrition as personal passions, which aligns with her work at Vitality and her sports science degree.
Data-driven Marketing
Her role involves developing and executing data-driven initiatives to drive member engagement and retention for Vitality.

Media Appearances

Sophie has no verified media appearances

Work History

1-2025 - 2-2026
Marketing Manager at Vitality
2-2021 - 10-2024
Marketing Manager at Nature's Ki - Pet Wellbeing
1-2019 - 11-2020
Marketing Executive at EVERFI
10-2017 - 1-2019
Global Marketing Assistant at The Marketing Society
6-2015 - 6-2016
Account Manager + Executive Assistant at Fish Out Of Water Events Limited

Education

2011 - 2015
Bachelor of Science (BSc) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : N/A Designation : Marketing Manager at Vitality
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sophie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sophie take some risk or not?

  • They can take some low-probability risks if needed.

You And Sophie

Personality Compatibility


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