Sophie Zillinger Molenaar

Observer
DISC Type : ic

Global Marketing Execution Lead at FrieslandCampina

The Hague, South Holland, Netherlands

Overview

Sophie Zillinger Molenaar is a Global Marketing Execution Lead at FrieslandCampina, specializing in B2B marketing for the health and nutrition industry. With a background including extensive project management at DSM and a Masters from the University of Groningen, she focuses on innovation, new product development, and driving commercialization of new solutions.

Outside of her professional life, Sophie is an avid cyclist, having participated in long-distance events like the 225km Frisian Eleven Cities Tour. Her interests also extend to business leadership, indicated by her following of publications from Harvard Business School.

Sophie once completed a 225km cycling event, supported by her own companys nutritional products.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Active Nutrition Trends
Her role and public comments focus on the future of performance nutrition, including combining protein with ingredients like prebiotics and fiber to meet consumer demand for holistic health.
Ingredient Innovation
She frequently discusses the development of new ingredients, such as using fermentation to create solutions that support both athletic performance and overall well-being.
The Gut-Muscle Axis
She is an expert on developing ingredients that target the connection between gut microbiota and muscle health to improve athletic performance and overall physical well-being.

Media Appearances

Sophie has no verified media appearances

Work History

6-2025
Global Marketing Execution Lead at FrieslandCampina
11-2021 - 6-2025
Global Marketing Lead Biotis at FrieslandCampina
4-2020 - 11-2021
Category Project Manager at DSM
9-2017 - 4-2020
Launch Manager at DSM
9-2015 - 8-2017
Project Manager PMO at DSM

Education

2000 - 2004
Master's degree from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 20 Location : The Hague, South Holland, Netherlands Job Level : N/A Designation : Global Marketing Execution Lead at FrieslandCampina
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sophie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They like to analyze well and then make their decisions.
  • Can Sophie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sophie

Personality Compatibility


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