Stephen Fromkin

Collaborator
DISC Type : si

Head of Immersive Content, Partnerships and Enablement at Cornerstone OnDemand

Los Angeles Metropolitan Area, United States

Overview

Stephen Fromkin is the Head of Immersive Content, Partnerships and Enablement at Cornerstone OnDemand. An award-winning producer and the founder of Talespin, which was acquired by Cornerstone, he specializes in leveraging storytelling and immersive technology to achieve business goals. Colleagues describe him as curious, thoughtful, and a creative problem-solver.

Outside of his direct professional role, Stephen is fascinated by the mechanics of storytelling and its ability to forge connections and inspire action. His Master of Fine Arts degree from Boston University underscores a deep-rooted passion for creative and impactful content creation.

He founded the immersive content company Talespin, which was later acquired by his current employer, Cornerstone OnDemand.

Personality Overview

Fair-minded

Consensus Builder

Appreciative

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Immersive Learning
He leads immersive content at Cornerstone, founded a company in the space, and frequently speaks at industry events like the Augmented Enterprise Summit about its impact.
AI in Workforce Skills
He is speaking at upcoming conferences on the transformative power of AI and immersive tech for skills development and promotes his company's AI platform.
Art of Storytelling
His personal philosophy is centered on the power of storytelling to create connections and inspire action, a focus that is supported by his MFA degree.

Media Appearances

Stephen has no verified media appearances

Work History

3-2024
Head of Immersive Content, Partnerships and Enablement at Cornerstone OnDemand
10-2015
Producer / Consultant at Breathless Media
10-2015 - 3-2024
Founder / Chief Content Officer at Talespin
2-2015 - 11-2015
Head of Production (Consultant) at 360Heros Inc.
2-2007 - 10-2015
Executive Producer/CEO at inMotion Studios

Education

9-1997 - 5-1999
Master of Fine Arts - MFA from Boston University
9-1991 - 5-1995
Bachelor of Arts - BA from Clark University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Immersive Content, Partnerships and Enablement at Cornerstone OnDemand
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Stephen

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Stephen take some risk or not?

  • They are unlikely to take many risks.

You And Stephen

Personality Compatibility


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