Steve Willmore

Pioneer
DISC Type : DIS

Head of Marketing Strategy & Programs at Ericsson

Colchester, England, United Kingdom

Overview

Steve has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

9-2024
Head of Marketing Strategy & Programs at Ericsson
2-2023 - 9-2024
Head of Global Campaigns & Activations, Business Area Cloud Software & Services, Ericsson at Ericsson
10-2020 - 2-2023
Head of Brand & Marketing - MELA at Ericsson
5-2020 - 10-2020
CMO at Certero
3-2016 - 5-2020
Marketing & Brand Consultant at SWTWOTHREESEVEN LTD

Education

1993 - 1994
International Advertising Association Diploma for Advertising and Marketing from Watford school of business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Colchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing Strategy & Programs at Ericsson
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


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