Tania Anet Bautista Justo

Wildcard
DISC Type : cis

Gerente Senior Conocimiento de Cliente at Banco Compartamos

Mexico City Metropolitan Area

Overview

Tania Anet Bautista Justo is a Senior Manager of Customer Knowledge at Banco Compartamos with over 16 years of experience in social and business research. Holding a Masters from Universidad Nacional Autónoma de México, she specializes in designing commercial strategies for the base of the pyramid segment, leveraging data analysis to create actionable insights.

Passionate about research and data, Tania has translated this interest into academia, having previously served as a professor at the Universidad Nacional Autónoma de México. In this role, she taught subjects related to the application of statistics in communication research, demonstrating a commitment to knowledge sharing and applied data science.

She has a unique focus on creating commercial strategies specifically tailored for the "base of the pyramid" economic segment.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Customer Insights
Her entire career and current senior role focus on customer knowledge, using research and data analysis to understand client needs and inform strategy.
Strategic Marketing
Holds a diploma in Strategic Marketing and has extensive experience designing commercial strategies, indicating a strong interest in go-to-market planning.
"Base of Pyramid" Markets
Specializes in designing business strategies for the lowest-income segment of the market, a core part of her professional passion and expertise.

Media Appearances

Tania has no verified media appearances

Work History

2-2021
Gerente Senior Conocimiento de Cliente at Banco Compartamos
9-2017 - 2-2021
Gerente Conocimiento del Cliente at Banco Compartamos
8-2013 - 9-2017
Líder de Investigacion de Mercados at Banco Compartamos
2-2012 - 7-2013
Coordinadora de Investigacion de Mercados at Banco Compartamos
8-2010 - 1-2016
Profesora Asignatura at Universidad Nacional Autónoma de México

Education

2016 - 2017
Diplomado en Mercadotecnia Estratégica from Universidad Anáhuac
2009 - 2011
Maestría from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Gerente Senior Conocimiento de Cliente at Banco Compartamos
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Insights For Selling To Tania Anet

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tania Anet is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tania Anet

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tania Anet move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tania Anet take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tania Anet

Personality Compatibility


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