Tanya Bray-Williams

Wildcard
DISC Type : sic

Senior Director, Lifecycle and Retention Marketing at The Children's Place

New York City Metropolitan Area, United States

Overview

Tanya has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Tanya has no verified topics they care about

Media Appearances

Tanya has no verified media appearances

Work History

12-2025
Senior Director, Lifecycle and Retention Marketing at The Children's Place
2-2020 - 11-2025
Director, CRM Operations at Macy's
5-2018 - 5-2019
APAC Email Program Manager at Adobe
9-2017 - 1-2018
Senior Manager, Email & Mobile Marketing at Uber
10-2015 - 9-2017
Regional Email Marketing Manager, APAC at Uber

Education

1999 - 1999
Post Graduate Certificate from Sheffield Hallam University
1996 - 1999
Bachelor of Applied Science - BASc from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Lifecycle and Retention Marketing at The Children's Place
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tanya

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tanya take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tanya

Personality Compatibility


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