Taryn Aronson in

Taryn Aronson

Enthusiast · DISC type i
Chief Financial Officer at Tovala
📍 Greater Chicago Area, United States

Taryn Aronson is the Chief Financial Officer at Tovala, bringing a blend of finance, strategy, and operations experience. Her career began at The Blackstone Group and includes being on the launch team for Hulu at NBC Universal and holding multiple leadership roles at Redbox. She earned a BS from The Wharton School and an MBA from Kellogg.

As a busy wife and mother of two, Taryn is passionate about finding efficiencies that improve her life, a core value that aligns with her work at Tovala. She has also served on the Board of Directors for Bright Pink, a national non-profit focused on the prevention of breast and ovarian cancer.

While at Redbox, she used data analysis to challenge conventional wisdom about Blu-ray disc profitability, uncovering insights that drove significant incremental profit.

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Experience
17 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

How Taryn shows up

Optimistic
Consensus Focused
Non-Confrontational

They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Taryn cares about

Data-Driven Strategy
She has a history of using deep data analysis to challenge assumptions and drive profitability, notably during her time at Redbox.
Startup Growth & Scaling
She has led Tovala through rapid expansion and multiple successful funding rounds, focusing on building a scalable supply chain and internal processes.
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Career

Work history

7-2021
Chief Financial Officer
Tovala
9-2016 - 7-2021
Chief Operating Officer
Tovala
5-2014 - 3-2016
Vice President, Finance
Redbox
1-2013 - 5-2014
Senior Director, Movies
Redbox
7-2010 - 1-2013
Director, Content and Digital Strategy
Redbox
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2010
Education details unavailable
Northwestern University - Kellogg School of Management
1999 - 2003
Bachelor of Science (B.S.)
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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