Thao Nguyen in

Thao Nguyen

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SVP, Business Intelligence and Analytics, Vietnam, Philippines and Regional Customer Care at Lazada
📍 Vietnam

Thao Nguyen is the Senior Vice President of Business Intelligence and Strategic Planning at Lazada. With a background in analytics from Nielsen and Millward Brown, she specializes in leveraging data for strategic growth, operational efficiency, and enhancing marketing effectiveness. People who have worked with her note her ability to simplify complex problems and think creatively.

She proudly celebrates her teams accomplishments, such as winning the Awesome Contributor Elite "The True Partner" award.

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Experience
16 Years
Current Role
SVP, Business Intelligence and Analytics, Vietnam, Philippines and Regional Customer Care
Job Level
Leadership
Location
Vietnam
Personality Overview

How Thao shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Thao cares about

Business Intelligence
This is the core of her professional identity and current role at Lazada, focusing on data-driven strategy and analytics.
Strategic Growth
Her title and specialties highlight a focus on using analytics for strategic planning, operational efficiency, and business growth.
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Career

Work history

1-2024
SVP, Business Intelligence and Analytics, Vietnam, Philippines and Regional Customer Care
Lazada
6-2020 - 1-2024
Senior Vice President, Business Intelligence and Strategic Planning
Lazada
12-2018 - 5-2020
Vice President - Business Intelligence
Lazada
1-2016 - 11-2018
Head of Analytic Consulting, Sale Effectiveness
Nielsen
1-2014 - 1-2016
Marketing Sciences Manager
Millward Brown
In the press

Media appearances

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Education
2008 - 2010
Master of Sciences
University of Cincinnati
2003 - 2007
Bachelor of Arts
Ohio Wesleyan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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