Thao Nguyen

Evaluator
DISC Type : CSD

SVP, Business Intelligence and Analytics, Vietnam, Philippines and Regional Customer Care at Lazada

Vietnam

Overview

Thao Nguyen is the Senior Vice President of Business Intelligence and Strategic Planning at Lazada. With a background in analytics from Nielsen and Millward Brown, she specializes in leveraging data for strategic growth, operational efficiency, and enhancing marketing effectiveness. People who have worked with her note her ability to simplify complex problems and think creatively.

She proudly celebrates her teams accomplishments, such as winning the Awesome Contributor Elite "The True Partner" award.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Business Intelligence
This is the core of her professional identity and current role at Lazada, focusing on data-driven strategy and analytics.
Strategic Growth
Her title and specialties highlight a focus on using analytics for strategic planning, operational efficiency, and business growth.
Team Leadership
Publicly celebrated her team's 'Awesome Contributor Elite' award, showing she values and champions her team's success.

Media Appearances

Thao has no verified media appearances

Work History

1-2024
SVP, Business Intelligence and Analytics, Vietnam, Philippines and Regional Customer Care at Lazada
6-2020 - 1-2024
Senior Vice President, Business Intelligence and Strategic Planning at Lazada
12-2018 - 5-2020
Vice President - Business Intelligence at Lazada
1-2016 - 11-2018
Head of Analytic Consulting, Sale Effectiveness at Nielsen
1-2014 - 1-2016
Marketing Sciences Manager at Millward Brown

Education

2008 - 2010
Master of Sciences from University of Cincinnati
2003 - 2007
Bachelor of Arts from Ohio Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Vietnam Job Level : Leadership Designation : SVP, Business Intelligence and Analytics, Vietnam, Philippines and Regional Customer Care at Lazada
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Insights For Selling To Thao

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thao is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Thao

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Thao move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Thao take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Thao

Personality Compatibility


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