Tiago Lara

Judge
DISC Type : Dc

Marketing Director - Head of Brand Excellence (Branding, Content and Creative MKT) at Nubank

São Paulo, São Paulo, Brazil

Overview

Tiago has no verified overview

Personality Overview

Objective Thinker

Demanding

Features Driven

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Tiago has no verified topics they care about

Media Appearances

Tiago has no verified media appearances

Work History

4-2024
Marketing Director - Head of Brand Excellence (Branding, Content and Creative MKT) at Nubank
3-2023 - 3-2024
Head of Branding & Creative Marketing at Nubank
7-2022 - 3-2023
Head of Creative Strategy & Center of Excellence for Creative Marketing at Nubank
8-2020
Member Of The Board Of Advisors at Museum of the Person
1-2019 - 6-2022
Strategy & Data EVP at Leo Burnett Tailor Made

Education

2020 - 3-2023
Post Graduate // Human Rights from Pontifícia Universidade Católica do Rio Grande do Sul
10-2021 - 12-2021
Diversidade & Inclusão na Comunicação from MIAMI AD SCHOOL BRASIL

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Marketing Director - Head of Brand Excellence (Branding, Content and Creative MKT) at Nubank
URL has been copied!

Insights For Selling To Tiago

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiago is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tiago

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tiago move?

  • If convinced, they can reach decisions quite fast.
  • Can Tiago take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tiago

Personality Compatibility


Other Nubank Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.