Ticia Morales-Cates

Inquirer
DISC Type : dc

Global Client Manager at NTT DATA, Inc.

Littleton, Colorado, United States

Overview

Ticia Morales-Cates is the Founder and Chief Creative Officer of Sole Foundry, an AI-driven design and construction studio. After over two decades leading global portfolios in telecommunications with companies like NTT and Lumen, she now focuses on blending AI visualization with hands-on craftsmanship. She holds a certificate in Project Management from the University of Colorado Boulder.

Drawing from a passion for tangible creation, Ticias interests lie in imaginative space-making and functional art. She channels this into her work, focusing on woodworking, handcrafted pieces, and transforming ideas into beautiful spaces for homeowners, families, and Airbnb hosts. This reflects a deep appreciation for both aesthetics and practical design.

She pivoted from a 20-year career managing global telecom accounts to founding a company that builds custom treehouses.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI-Driven Design
Her current venture, Sole Foundry, is founded on using AI visualization and generative design tools to create functional and beautiful spaces.
Creative Entrepreneurship
She transitioned from a long corporate career in telecom to founding her own creative studio, combining business acumen with hands-on craftsmanship.
Woodworking & Craftsmanship
Her company specializes in woodworking and handcrafted pieces, highlighting a personal passion for building and creating tangible products.

Media Appearances

Ticia has no verified media appearances

Work History

3-2025 - 7-2025
Global Client Manager at NTT DATA, Inc.
11-2024
Founder & Chief Creative Officer at Sole Foundry, Ltd.
9-2012 - 6-2017
Account Manager at Level 3 Communications
10-2010 - 10-2012
Operations Service Manager at Level 3 Communications
4-2004 - 10-2010
Customer Program Manager at Level 3 Communications

Education

Practitioner Certificate Program in Project Management from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 20 Location : Littleton, Colorado, United States Job Level : Leadership Designation : Global Client Manager at NTT DATA, Inc.
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Insights For Selling To Ticia

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ticia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ticia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ticia move?

  • Their decision making speed is somewhere in the middle.
  • Can Ticia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ticia

Personality Compatibility


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