Tina Hjortlund

Critic
DISC Type : C

Senior Director, Head of Global Public Affairs at Lundbeck

Copenhagen, Capital Region of Denmark, Denmark

Overview

Tina Hjortlund is the Senior Director and Head of Global Public Affairs at Lundbeck, where she also serves as the companys DE&I Officer. An expert in public policy and stakeholder management, she holds a Master of Science from Roskilde University and sits on the board of Healthcare Denmark, influencing the national life science ecosystem.

Tina is a vocal advocate for brain health and mental well-being, frequently speaking on the global stage about innovative solutions and public-private partnerships. As DE&I Officer, she has forged key partnerships, including with LGBT+ Danmark, to foster a more inclusive organizational culture.

She is a prominent global advocate for investing in "Brain Capital" to drive economic and societal well-being.

Personality Overview

Information Seeker

ROI Driven

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brain Health Advocacy
A frequent speaker at international summits and webinars promoting investment in brain health and mental wellness as crucial for societal progress.
Diversity & Inclusion
As Lundbeck's DE&I Officer, she actively partners with organizations like LGBT+ Danmark to build a more inclusive and supportive corporate environment.
Public-Private Partnerships
Strongly believes in cross-sector collaboration, advocating that the public and private sectors must share responsibility to innovate and solve major healthcare challenges.

Media Appearances

Tina has no verified media appearances

Work History

1-2021
Senior Director, Head of Global Public Affairs at Lundbeck
11-2013 - 12-2020
Senior Director, Reputation & Advocacy at Lundbeck
3-2008 - 10-2013
Head of Reputation Management at Lundbeck
3-2003 - 2-2008
Communication Manager at AstraZeneca
3-1998 - 2-2003
Project Manager at AstraZeneca

Education

2019 - 2019
Leading Across Borders and Cultures from INSEAD
1989 - 1995
Master of Science (MSc) from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Senior Director, Head of Global Public Affairs at Lundbeck
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tina

Personality Compatibility


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