TJ Soroka

Observer
DISC Type : ci

Brand Media Strategy Manager at Angi

New York, New York, United States

Overview

TJ Soroka is a Brand Media Strategy Manager at Angi with a background in developing integrated campaigns for major entertainment brands like Nickelodeon and Lifetime Networks. He is a graduate of William & Mary with a Bachelor of Business Administration.


He was part of a team that won a 2019 Cynopsis Award for "Best Marketing Campaign for a TV Series" for his work on TV Lands "Younger".

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Media Strategy
His career is centered on brand media strategy, with current and past managerial roles in this specific field at Angi and Nickelodeon.
Entertainment Marketing
He has extensive experience leading marketing campaigns for entertainment clients, including Viacom Networks (CMT, TV Land) and A&E Networks (Lifetime).
Integrated Campaigns
Developed over 14 omni-channel marketing campaigns, specializing in integrated media solutions that drive linear tune-in for network television.

Media Appearances

TJ has no verified media appearances

Work History

10-2024
Brand Media Strategy Manager at Angi
6-2022 - 10-2024
Manager, Media & Audience Strategy at Nickelodeon
5-2021 - 6-2022
Supervisor, Business Solutions at Horizon Media
3-2020 - 5-2021
Senior Strategist, Business Solutions at Horizon Media
12-2018 - 3-2020
Brand Strategist at Horizon Media

Education

2013 - 2017
Bachelor of Business Administration (BBA) from William & Mary
2016 - 2016
Education details unavailable from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Middle Designation : Brand Media Strategy Manager at Angi
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Insights For Selling To TJ

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with TJ is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from TJ

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will TJ move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can TJ take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And TJ

Personality Compatibility


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