Tobias Helmer

Critic
DISC Type : C

Head of Marketing and Communications at Dell Technologies at Dell Technologies

Greater Stockholm Metropolitan Area, Sweden

Overview

Tobias is the Head of Marketing and Communications at Dell Technologies in Sweden, leveraging over 15 years of experience at the intersection of marketing and technology. He focuses on driving brand growth and digital transformation through integrated campaigns. Described by colleagues as a great manager, he holds a Masters degree from Stockholm University.

Beyond his corporate role, Tobias demonstrates a strong commitment to social issues, such as supporting initiatives to combat violence against women. He values in-person connection and team building, celebrating collaborative events and the powerful discussions that arise from them. He is also interested in insights from publications like the Harvard Business Review.

He is the organizer and host for the Dell Technologies Forum, a major annual IT event in Stockholm that attracts thousands of attendees.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Trust in AI
His recent social media activity emphasizes the critical importance of building resilient and trustworthy AI systems, connecting the topic directly to Dell's security initiatives.
Large-Scale Events
He organizes and hosts the Dell Technologies Forum, one of Sweden's major IT events, demonstrating a passion for creating large-scale, impactful industry gatherings.
Integrated Marketing
He leads and orchestrates over 30 cross-functional campaigns annually at Dell, focusing on driving brand growth and customer engagement across all channels.

Media Appearances

Tobias has no verified media appearances

Work History

6-2018
Head of Marketing and Communications at Dell Technologies at Dell Technologies
1-2015 - 6-2018
Country Manager at AxiCom STHLM
10-2012 - 12-2014
Marketing and Communications Manager at Connecta
6-2010 - 10-2012
Key Account Manager and Press Manager at Prime
1-2007 - 6-2010
Account Manager/ PR Consultant at Medial Kommunikation

Education

2016 - 2017
Certificate from Squared Online
2004 - 2005
Masters from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Marketing and Communications at Dell Technologies at Dell Technologies
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Insights For Selling To Tobias

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tobias is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tobias

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tobias move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tobias take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tobias

Personality Compatibility


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