Tom Searles

Questioner
DISC Type : c

Head of Data at Lebara

London, England, United Kingdom

Overview

Tom is the Head of Data at Lebara, bringing over nine years of experience in data analytics, strategy, and management. A Certified Data Management Professional and Aston University graduate, he specializes in building data governance functions and ensuring regulatory compliance. People who have worked with him describe him as brilliant and open to advice.

Outside of his core data responsibilities, Tom has dedicated time to mentoring as a Business Advisor for Young Enterprise UK. His certifications in Digital Marketing and Talent Identification suggest a broader interest in business development and identifying potential in people, not just in datasets.

He is passionate about fostering data-driven cultures by creating knowledge-sharing environments, including weekly "lunch and learns. "

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Data Governance
He leads data governance and compliance initiatives, ensuring adherence to GDPR, and has implemented DAMA-aligned frameworks in previous roles.
Data-Driven Culture
Passionate about creating knowledge-sharing environments through training sessions and informal learning to enable effective data use across the organization.
Data Quality Strategy
He has developed comprehensive data quality strategies, implementing issue tracking, scorecards, and focusing on key quality dimensions to build trust in data.

Media Appearances

Tom has no verified media appearances

Work History

3-2023
Head of Data at Lebara
9-2021 - 3-2023
Data Management Lead at Close Brothers
1-2019 - 12-2020
Business Advisor at Young Enterprise UK
2015 - 9-2021
Analytics and Governance Lead at Pay.UK
2014 - 2016
Other at Other

Education

9-2011 - 7-2015
Bachelor of Science - BS from Aston University
9-2010 - 8-2011
BTEC from Woking College

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Data at Lebara
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tom take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tom

Personality Compatibility


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