Tony Sheridan توني شیریدان

Trailblazer
DISC Type : DI

Content Strategy Manager at KAUST (King Abdullah University of Science and Technology)

Thuwal, Makkah, Saudi Arabia

Overview

Tony Sheridan is an award-winning Content Strategy Manager at KAUST with over 15 years of experience in higher education marketing. Specializing in strategic storytelling, he develops global communication strategies and has a postgraduate diploma from the University of Limerick. Colleagues describe him as supportive, strategic, and people-centered.

Originally from Ireland, Tony is now based in Saudi Arabia. He is a globally recognized keynote speaker and conference chair, frequently sharing his expertise with audiences around the world.

In the last four years alone, Tony has won 12 international awards for the work he has led at KAUST.

Personality Overview

Friendly But Fast

Achievement-Oriented

Charismatic

If they come to believe in your value proposition, they will be your champion.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Strategic Storytelling
He is a professional storyteller who develops strategies for universities and focuses on telling stories of research with real-world impact.
Higher Ed Marketing
With over 15 years in the sector, he is an international keynote speaker on marketing and communications trends in higher education.
Team Leadership
Recommendations consistently praise his supportive, people-centered leadership style that empowers his team and encourages open communication.

Media Appearances

Tony has no verified media appearances

Work History

4-2025
Content Strategy Manager at KAUST (King Abdullah University of Science and Technology)
12-2023 - 4-2025
Marketing and Communications Manager at KAUST (King Abdullah University of Science and Technology)
4-2022 - 12-2023
Digital Campaigns Manager at KAUST (King Abdullah University of Science and Technology)
11-2017 - 3-2021
Social Media and Digital Content Manager at University of Limerick
10-2016 - 10-2017
Social Media Manager at University of Limerick

Education

2020 - 1-2021
Specialist Postgraduate Diploma from University of Limerick
10-2022 - 1-2023
Executive Education from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 7 Location : Thuwal, Makkah, Saudi Arabia Job Level : Middle Designation : Content Strategy Manager at KAUST (King Abdullah University of Science and Technology)
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Insights For Selling To Tony Sheridan

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony Sheridan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tony Sheridan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tony Sheridan move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tony Sheridan take some risk or not?

  • They can take risks if necessary.

You And Tony Sheridan

Personality Compatibility


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