Trey Wilhoite

Editor
DISC Type : SC

Manager, Customer Communications - Digital Experience at JetBlue

Denver Metropolitan Area, United States

Overview

Trey is a strategic product and program leader with over eight years of experience in digital transformation and AI/ML enablement for SaaS and enterprise companies like JetBlue and DIRECTV. He specializes in optimizing customer experience and holds certifications as a Salesforce Certified AI Associate and a Certified ScrumMaster.

He has a keen interest in evolving teams from project-focused work to a more adaptable product operating model to unlock greater value and alignment.

Personality Overview

Skeptic

Sometimes Friendly

Objective Thinker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Customer Digital Experience
His entire career, from Comcast to DIRECTV and now JetBlue, has focused on enhancing customer technology, lifecycle, and communications in digital environments.
AI Enablement
He is a recently certified Salesforce AI Associate and his background highlights a focus on driving AI/ML initiatives in enterprise settings.
Enterprise Modernization
After attending Salesforce's TDX24 conference, he expressed excitement about applying learned concepts to continue modernizing the enterprise at DIRECTV.

Media Appearances

Trey has no verified media appearances

Work History

1-2026
Manager, Customer Communications - Digital Experience at JetBlue
10-2023 - 1-2026
Principal Program Manager, Customer Technology Transformation Office (CTTO) at DIRECTV
12-2021 - 10-2023
Lead Product Manager, Customer Lifecycle Management at DIRECTV
10-2019 - 12-2021
Product Owner, Comcast Customer Experience Technology (CXT) at Comcast
Salesforce Consultant, Professional Services at Community Brands

Education

Bachelors in Business Administration from Shepherd University
2016 - 2016
Certificate from General Assembly

More Information

Social Presence :

Prographics :

Exp : 9 Location : Denver Metropolitan Area, United States Job Level : Middle Designation : Manager, Customer Communications - Digital Experience at JetBlue
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Insights For Selling To Trey

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trey is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Trey

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Trey move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Trey take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Trey

Personality Compatibility


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