Ulas Malli

Organizer
DISC Type : Sd

Data, Analytics and AI Products Director at Centrica

London, England, United Kingdom

Overview

Ulas Malli is the Data, Analytics and AI Products Director at Centrica, leading the companys AI transformation to drive growth and achieve Net Zero targets. His expertise spans AI strategy, customer value management, and data analytics, complemented by an Executive MBA from Imperial and AI studies at Oxford.

Outside of his corporate role, Ulas is passionate about fostering the next generation of innovators. He actively mentors startups, lectures on AI and business topics at London universities, and contributes to non-profits focused on raising AI awareness in emerging markets.

He is a member of the OECDs expert network, focusing on AIs environmental impact.

Personality Overview

Strong-minded

Trusting Of Others

Pleasant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI Transformation
He is leading Centrica's data and AI transformation, recently hosting an internal 'Data & AI Day' for over 300 employees to accelerate the company's journey.
AI for Customer Value
Emphasizes using AI to enhance customer lifetime value (CLTV) through improved retention, personalized experiences, and predictive engagement, a focus from his time at Vodafone.
Academic Collaboration
Actively engages with institutions like the University of Cambridge and University of Geneva to explore partnerships for advancing AI and analytics research.

Media Appearances

Ulas has no verified media appearances

Work History

8-2025
Data, Analytics and AI Products Director at Centrica
3-2024 - 8-2025
Group Head of AI Products & Strategy at Centrica
4-2023
Board Member | Head of London Divison at Artificial Intelligence Policies Association (AIPA)
6-2024
Member of the OECD Network of Experts on AI at OECD.AI
11-2022 - 3-2024
Senior Global CVM & AI Lead at Vodafone

Education

Executive MBA from Imperial Business School
Artificial Intelligence from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Data, Analytics and AI Products Director at Centrica
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Insights For Selling To Ulas

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ulas is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ulas

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ulas move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ulas take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ulas

Personality Compatibility


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