Ulrik Søby

Critic
DISC Type : C

Copywriter at Specsavers

Copenhagen, Capital Region of Denmark, Denmark

Overview

Ulrik Søby is an award-winning copywriter and creative director with extensive experience at top Danish agencies, including & Co. , BOCCA, and BBDO. Educated at Reklameskolen, he has a history of developing compelling creative concepts for major consumer brands and is currently a freelance copywriter.

Based on his repeated award-winning creative work for the skateboarding brand Alis, he appears to have a professional and potentially personal interest in skate culture and community-focused initiatives. He has also applied his creative skills to campaigns for major brands like Tivoli and Specsavers.

Unique fact: Ulrik won a prestigious Creative Circle Gold award in 2020 for his copywriting work on a campaign for Tivoli amusement park.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Creative Advertising
He has a long career as a copywriter and creative director, winning multiple Creative Circle awards for his advertising campaign work with the agency & Co.
Brand Storytelling
His award-winning work includes telling the story of a brand's 20-year history and creating an impactful direct activation campaign for Tivoli.
Skate Culture
He was the copywriter on multiple award-winning campaigns for the Danish skate brand Alis, including "20 years of building skateparks" and "Less Hate More skate".

Media Appearances

Ulrik has no verified media appearances

Work History

4-2021
Copywriter at Specsavers
6-2017 - 3-2021
Copywriter/senior creative at & Co.
5-2016 - 2017
Freelance copywriter at at Ulrik Søby
8-2010 - 2016
Creative Director/Copywriter at BOCCA
2008 - 2010
Copywriter at BBDO

Education

1997 - 1998
Tekstforfatter from Reklameskolen

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Copywriter at Specsavers
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Insights For Selling To Ulrik

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ulrik is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ulrik

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ulrik move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ulrik take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ulrik

Personality Compatibility


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