Ulrik Søby in

Ulrik Søby

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Copywriter at Specsavers
📍 Copenhagen, Capital Region of Denmark, Denmark

Ulrik Søby is an award-winning copywriter and creative director with extensive experience at top Danish agencies, including & Co. , BOCCA, and BBDO. Educated at Reklameskolen, he has a history of developing compelling creative concepts for major consumer brands and is currently a freelance copywriter.

Based on his repeated award-winning creative work for the skateboarding brand Alis, he appears to have a professional and potentially personal interest in skate culture and community-focused initiatives. He has also applied his creative skills to campaigns for major brands like Tivoli and Specsavers.

Unique fact: Ulrik won a prestigious Creative Circle Gold award in 2020 for his copywriting work on a campaign for Tivoli amusement park.

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Experience
22 Years
Current Role
Copywriter
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Ulrik cares about

Creative Advertising
He has a long career as a copywriter and creative director, winning multiple Creative Circle awards for his advertising campaign work with the agency & Co.
Brand Storytelling
His award-winning work includes telling the story of a brand's 20-year history and creating an impactful direct activation campaign for Tivoli.
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Career

Work history

4-2021
Copywriter
Specsavers
6-2017 - 3-2021
Copywriter/senior creative
& Co.
5-2016 - 2017
Freelance copywriter
at Ulrik Søby
8-2010 - 2016
Creative Director/Copywriter
BOCCA
2008 - 2010
Copywriter
BBDO
In the press

Media appearances

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Education
1997 - 1998
Tekstforfatter
Reklameskolen
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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