Veronica Seo

Trailblazer
DISC Type : DI

VP of Product Management, Provider Experience & Applications at Natera

San Francisco Bay Area, United States

Overview

Veronica is the VP of Product at Natera, leading provider experience for genetic testing across Womens Health, Oncology, and Organ Health. A seasoned leader with 15+ years of experience in health tech and financial services, she holds an MBA from NYU Stern School of Business and a BA from UC Berkeley.

A Bay Area native, Veronica is passionate about family, football, food, and fun. She lives with her husband and two sons and enjoys cheering for the 49ers and Warriors and discovering local culinary gems. Her personal motto is to optimize fun and build community for those around her.

She frequently speaks at industry events on the topic of career advancement and promotability for product managers.

Personality Overview

Achievement-Oriented

Informal

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Provider Experience
Her current role as VP of Product at Natera is focused on creating best-in-class experiences for clinicians across all business units.
Digital Health Tech
Her career spans leadership roles in digital product innovation at Natera, Truepill, and Kaiser Permanente, focusing on patient and provider interactions.
Product Leadership
She actively mentors and speaks on career development within product management, including a webinar on what "promotability" looks like for PMs.

Media Appearances

Natera VP of Product on Promotability: How to Get From Here to There. Featured in Products That Count

See Now

Work History

1-2025
VP of Product Management, Provider Experience & Applications at Natera
10-2021 - 1-2025
Senior Director, Product Management, Provider Experience & Applications at Natera
2-2021 - 10-2021
Head of Product, Consumer Health at Truepill
11-2018 - 2-2021
Director, Digital Product Management at CSAA Insurance Group, a AAA Insurer
11-2015 - 10-2018
Sr. Manager, Group Product Manager, KP Digital at Kaiser Permanente

Education

8-1996 - 5-2000
BA from University of California, Berkeley
2005 - 2007
Master of Business Administration - MBA from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP of Product Management, Provider Experience & Applications at Natera
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Veronica

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Veronica take some risk or not?

  • If necessary, they will be ready to take risks.

You And Veronica

Personality Compatibility


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