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Veronica Seo

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VP of Product Management, Provider Experience & Applications at Natera
📍 San Francisco Bay Area, United States

Veronica is the VP of Product at Natera, leading provider experience for genetic testing across Womens Health, Oncology, and Organ Health. A seasoned leader with 15+ years of experience in health tech and financial services, she holds an MBA from NYU Stern School of Business and a BA from UC Berkeley.

A Bay Area native, Veronica is passionate about family, football, food, and fun. She lives with her husband and two sons and enjoys cheering for the 49ers and Warriors and discovering local culinary gems. Her personal motto is to optimize fun and build community for those around her.

She frequently speaks at industry events on the topic of career advancement and promotability for product managers.

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Experience
23 Years
Current Role
VP of Product Management, Provider Experience & Applications
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Veronica cares about

Provider Experience
Her current role as VP of Product at Natera is focused on creating best-in-class experiences for clinicians across all business units.
Digital Health Tech
Her career spans leadership roles in digital product innovation at Natera, Truepill, and Kaiser Permanente, focusing on patient and provider interactions.
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Career

Work history

1-2025
VP of Product Management, Provider Experience & Applications
Natera
10-2021 - 1-2025
Senior Director, Product Management, Provider Experience & Applications
Natera
2-2021 - 10-2021
Head of Product, Consumer Health
Truepill
11-2018 - 2-2021
Director, Digital Product Management
CSAA Insurance Group, a AAA Insurer
11-2015 - 10-2018
Sr. Manager, Group Product Manager, KP Digital
Kaiser Permanente
In the press

Media appearances

Natera VP of Product on Promotability: How to Get From Here to There. Featured in Products That Count
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Education
8-1996 - 5-2000
BA
University of California, Berkeley
2005 - 2007
Master of Business Administration - MBA
NYU Stern School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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