Vishwajeet Sinha

Commander
DISC Type : D

Revenue growth & Marketing, Emerging Business at Razorpay

Bengaluru, Karnataka, India

Overview

Vishwajeet is a revenue and growth leader at Razorpay with a history of scaling major brands like Meesho, Flipkart, and Scapia. An alumnus of IIM, Lucknow, he specializes in taking products from launch to market fit, managing marketing portfolios over ₹400 Cr, and turning campaigns into cultural moments through a mix of storytelling and data.

Outside of his professional life, Vishwajeet is an adventurer with a passion for exploration. He is a PADI-certified open water and deep-sea diver and a trained paragliding pilot, actively pursuing activities that push boundaries both in the air and underwater.

Unique fact: While at Meesho, he led a festival sale campaign that captured 21% market share, outperforming Amazon.

Personality Overview

Candid & Clear

Decisive

Risk-Taker

They respond well to strong and respectful communication.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Growth Marketing
He has a strong track record of scaling user bases 10x, driving 30% MoM growth in card issuance at Scapia, and doubling daily active users at Meesho.
Cross-Border Payments
His recent focus at Razorpay is on empowering Indian D2C brands and exporters to scale globally by fixing challenges in international payment systems.
Brand Storytelling
He emphasizes a blend of "storytelling and spreadsheets" and has experience building brands from scratch and using celebrity endorsements to create cultural impact.

Media Appearances

Vishwajeet has no verified media appearances

Work History

10-2024
Revenue growth & Marketing, Emerging Business at Razorpay
4-2023 - 8-2024
Growth & Marketing at Scapia
9-2022 - 3-2023
Head- Brand Communication, Media & Influencer Marketing at Meesho
8-2021 - 9-2022
Associate Director- Brand, Social Media & Content Marketing at Meesho
3-2020 - 8-2021
Senior Brand Marketing Manager- Electronics, Appliances & Furniture at Flipkart

Education

PGDM from Indian Institute of Management, Lucknow
Bachelor of Engineering (B.E.) from Visvesvaraya Technological University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Revenue growth & Marketing, Emerging Business at Razorpay
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Insights For Selling To Vishwajeet

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vishwajeet is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vishwajeet

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Vishwajeet move?

  • They can take decisions very fast if you manage to convince them.
  • Can Vishwajeet take some risk or not?

  • The risks don’t matter much to them.

You And Vishwajeet

Personality Compatibility


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