Wayne Hay

Wildcard
DISC Type : isc

Interim Head of Strategy & Innovation at Dŵr Cymru Welsh Water

Greater Cardiff Area, United Kingdom

Overview

Wayne is an experienced IT professional and the Interim Head of Strategy & Innovation at Dŵr Cymru Welsh Water, with a long history of working within the utilities industry. A graduate of the University of Aberdeen, he has held multiple strategic roles within the same company.

Wayne has demonstrated a consistent career progression entirely at Dŵr Cymru Welsh Water, moving from IT Business Partner to leadership.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Business & IT Alignment
He focuses on being a bridge between IT and business, using technology to drive business outcomes and create value.
Technology Strategy
His current role and posts highlight his focus on shaping how current and future technologies can deliver strategic business value.
Enterprise Architecture
His previous experience as an Enterprise Architect and Portfolio Lead indicates a strong background in designing and managing corporate IT systems.

Media Appearances

Wayne has no verified media appearances

Work History

10-2024
Interim Head of Strategy & Innovation at Dŵr Cymru Welsh Water
10-2021 - 9-2024
Portfolio and Business Architect Lead at Dŵr Cymru Welsh Water
1-2020 - 10-2021
Enterprise Architect at Dŵr Cymru Welsh Water
1-2019 - 12-2019
IT Business Partner at Dŵr Cymru Welsh Water
1-2016 - 12-2018
IT Business Relationship Manager at Dŵr Cymru Welsh Water

Education

1996 - 2000
Bachelor of Science (BS) from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Cardiff Area, United Kingdom Job Level : Mid-senior Designation : Interim Head of Strategy & Innovation at Dŵr Cymru Welsh Water
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Wayne

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Wayne take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Wayne

Personality Compatibility


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