Alun Shurmer in

Alun Shurmer

Wildcard · DISC type isc
Director of Corporate Affairs and Business Strategy at Dŵr Cymru Welsh Water
📍 Cardiff, Wales, United Kingdom

Alun Shurmer is the Corporate Affairs and Business Strategy Director at Dŵr Cymru Welsh Water, where he has held several director-level roles since 2012. His career spans public affairs, customer strategy, and communications, leveraging prior experience as Head of Communications for BBC Cymru Wales and managing media relations for Transport for London.

Originally from Rhymney, Wales, Alun is a fluent Welsh speaker who now lives in Cardiff. Outside of his corporate responsibilities, he enjoys watching rugby and singing in a choir. He is married and has two daughters.

Unique fact: During his time at Transport for London, Alun was part of the media relations team that responded to the 7/7 London bombings.

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Experience
23 Years
Current Role
Director of Corporate Affairs and Business Strategy
Job Level
Mid-senior
Location
Cardiff, Wales, United Kingdom
Personality Overview

How Alun shows up

Friendly But Slow
ROI Driven
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Alun cares about

Customer Strategy
Has held multiple director roles focused on customer strategy and engagement, emphasizing the need to earn customer trust in a post-pandemic world.
Corporate Communications
His career is rooted in communications, having led teams at BBC Cymru Wales, Plaid Cymru, and Dŵr Cymru, and he has a background in media relations.
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Career

Work history

1-2025
Director of Corporate Affairs and Business Strategy
Dŵr Cymru Welsh Water
1-2020 - 2-2025
Director of Customer Strategy and Engagement
Dŵr Cymru Welsh Water
10-2015 - 1-2020
Director of Customer Strategy and Communications
Dŵr Cymru Welsh Water
12-2014 - 7-2016
Board Member
Wales Tourism Advisory Board
5-2013 - 1-2020
Wales Advisory Board Member
Business in the Community
In the press

Media appearances

Earning your trust in a post‑Pandemic world. Featured in Dŵr Cymru Welsh Water – Corporate Blog
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Education
2014 - 2015
Advanced Development Programme
Cranfield School of Management
1998 - 1999
MSc Econ
Prifysgol Aberystwyth University
Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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