Wendy Martin

Initiator
DISC Type : Di

Chief Marketing Officer at Cricket Wireless

Atlanta Metropolitan Area, United States

Overview

Wendy has no verified overview

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Wendy has no verified topics they care about

Media Appearances

Wendy has no verified media appearances

Work History

3-2026
Chief Marketing Officer at Cricket Wireless
4-2025 - 3-2026
CMO / Marketing Consultant at WM Marketing Consulting
8-2011 - 12-2024
Chief Marketing Officer at Floor & Decor
4-2006 - 8-2011
Vice President Marketing at Express
1994 - 2006
Sr Director, CRM / Director, Marketing / Director, Advertising / Director National Creative & Media at The Home Depot

Education

Bachelor of Arts from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Cricket Wireless
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Wendy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Wendy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Wendy

Personality Compatibility


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