Werner Loots

Inspirer
DISC Type : di

Chief Consumer and Business Solutions Officer at BECU

Minneapolis, Minnesota, United States

Overview

Werner Loots is the Chief Consumer and Business Solutions Officer at BECU, guiding product and service creation. An MBA from Harvard Business School, his expertise spans digital transformation, AI strategy, and product innovation, honed during his time as an EVP at U.S. Bank.

He is passionate about community impact, serving on the Board of Directors for Playworks, an organization dedicated to helping children. Werner also channels his expertise into advising innovative fintech startups in the AI and financial planning sectors, blending professional acumen with personal interests.

Werner has a diverse international background, having earned his bachelors degree from Stellenbosch University in South Africa.

Personality Overview

Generous

Achievment Oriented

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Digital Member Experience
Leads product and service innovation at a large credit union, focusing on leveraging technology and digital transformation to enhance member services and drive growth.
AI in Financial Services
Possesses deep expertise in AI and analytics and advises an AI-enabled talent management software company, showing a commitment to applying AI in business.
Youth Development
Serves on the Board of Directors for Playworks, demonstrating a personal commitment to helping children and supporting community-focused non-profits.

Media Appearances

BECU Welcomes Werner Loots as Chief Consumer and Business Solutions Officer. Featured in BECU Newsroom

See Now

Work History

8-2025
Chief Consumer and Business Solutions Officer at BECU
1-2025
Advisor/Investor at Graphio.ai
1-2024
Strategic Advisor at Boldin
9-2022 - 5-2025
EVP Consumer Lending Product at U.S. Bank
11-2020 - 8-2022
EVP Direct Consumer Lending at U.S. Bank

Education

MBA from Harvard Business School
B.A. from Stellenbosch University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Consumer and Business Solutions Officer at BECU
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Insights For Selling To Werner

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Werner is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Werner

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Werner move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Werner take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Werner

Personality Compatibility


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