William Cutler

Wildcard
DISC Type : csi

Head of Growth at Department for Science, Innovation and Technology

London Area, United Kingdom

Overview

William has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

11-2025
Head of Growth at Department for Science, Innovation and Technology
8-2024
Tech Policy Fellow at University of California, Berkeley
8-2021 - 12-2025
Head of Tech Policy and Deputy UK Tech Envoy @FCDO at Foreign, Commonwealth and Development Office
1-2020 - 9-2021
Head of Emerging Technologies at Department for Digital, Culture, Media and Sport (DCMS)
9-2018 - 1-2020
Head of Digital Strategy and Fiscal Events at Department for Digital, Culture, Media and Sport (DCMS)

Education

2001 - 2002
Master of Arts (MA) from Durham University Business School
1997 - 2000
Bachelor of Science (B.Sc.) from Durham University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Growth at Department for Science, Innovation and Technology
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from William

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They like to perform full analysis and can take time to make any decision.
  • Can William take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And William

Personality Compatibility


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