Wilma Liebenberg

Activist
DISC Type : Cd

Head of AI, Data Science & Analytics and Insurance at Synechron

Amsterdam, North Holland, Netherlands

Overview

Wilma is a seasoned AI executive with a 20-year career in financial services and technology. Currently the Head of AI at Synechron, she specializes in digital transformation and aligning AI with business objectives. Colleagues describe her as dedicated, driven, and constructive, with exceptional executive prowess.

Originally from South Africa, Wilma appears to have relocated to the Netherlands, showing appreciation for local cultural events like Sail Amsterdam while also honoring her South African heritage. She is passionate about holistic health, including responsible eating, exercise, and mental well-being.

Unique fact: She led an initiative with GIZ, exploring how AI-driven credit risk assessment can unlock financial inclusion and expand access to capital across frontier markets.

Personality Overview

Observative

Meticulous

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in Insurance
Her entire career, including current and past roles at Synechron and IBM, focuses on applying AI and automation to transform the insurance and financial services industries.
Financial Inclusion
Recently led a collaborative initiative with GIZ to explore using AI for credit risk assessment in frontier markets, aiming to expand access to capital.
Agentic AI
Actively discusses the evolution of insurance operations through autonomous 'digital colleagues' that can plan, decide, and act across multiple systems, a concept she calls Agentic AI.

Media Appearances

Wilma has no verified media appearances

Work History

9-2024
Head of AI, Data Science & Analytics and Insurance at Synechron
6-2023 - 8-2024
GenAI Watsonx NCEE Leader at IBM
8-2021 - 8-2024
Partner Insurance at IBM
8-2019 - 7-2021
Director at Agility Risk Solutions
2-2013 - 7-2021
Chief Executive Officer at Knowledge Objects

Education

B.Com (Hons) from University of South Africa/Universiteit van Suid-Afrika
B.Com from University of South Africa/Universiteit van Suid-Afrika

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of AI, Data Science & Analytics and Insurance at Synechron
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Insights For Selling To Wilma

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wilma is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Wilma

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Wilma move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Wilma take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Wilma

Personality Compatibility


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