Wouter Steenhuis

Activist
DISC Type : Cd

Head of AFH Operations at Costa Coffee

London, England, United Kingdom

Overview

Wouter has no verified overview

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Wouter has no verified topics they care about

Media Appearances

Wouter has no verified media appearances

Work History

7-2025
Head of AFH Operations at Costa Coffee
2-2024 - 7-2025
Salesforce project lead Australia at JDE Peet's
3-2023 - 1-2024
Technical & Customer Service Manager at JDE Peet's
1-2021 - 3-2023
Technical Services Manager Australia at JDE Peet's
9-2018 - 4-2019
Manager at PwC

Education

2011 - 2013
Master of Science from Maastricht University
2007 - 2011
Bachelor of Science from Maastricht University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of AFH Operations at Costa Coffee
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Insights For Selling To Wouter

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wouter is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Wouter

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Wouter move?

  • Their decision making speed is somewhere in the middle.
  • Can Wouter take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Wouter

Personality Compatibility


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