Xifei Li in

Xifei Li

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Content Marketing Executive at Trip.com
📍 Singapore

Xifei Li is a marketing professional specializing in influencer and digital marketing for the travel and gaming industries. Her experience spans roles at Trip. com, NetEase Games, and BlueFocus. She holds a Masters degree from Nanyang Technological University and a Bachelors from Beijing Normal-Hong Kong Baptist University.

Based on her recent academic interests, Xifei is deeply passionate about understanding the nuances of cross-cultural communication and how cultural differences impact professional environments. She actively explores these concepts through simulated negotiations, coursework, and personal reflection on how behavior is perceived across cultures.

Unique fact: Xifei co-created and launched a podcast named "CQ Weesdom" dedicated to exploring the topic of Cultural Intelligence (CQ).

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Experience
4 Years
Current Role
Content Marketing Executive
Job Level
Junior
Location
Singapore
Personality Overview

How Xifei shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Xifei cares about

Cultural Intelligence
Actively studies and discusses Cultural Intelligence (CQ), recently completing a course, participating in negotiations, and co-creating a podcast on the subject.
Influencer Marketing
A core area of her professional expertise, listed in her headline and demonstrated through her marketing roles in various industries.
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Career

Work history

3-2025
Content Marketing Executive
Trip.com
9-2023 - 3-2024
Marketing Intern
FOMO Pay
5-2023 - 7-2023
Product Operations Intern
Insta360
12-2021 - 4-2023
Marketing Specialist- Game
BlueFocus
7-2021 - 12-2021
Social Media Strategist
NetEase Games
In the press

Media appearances

Trip.com Group Connects Content, Commerce, and Creators Through New "Trip Community" Ecosystem. Featured in PR Newswire
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Hi Five World! Global campaign launched to celebrate Trip.com’s 5th anniversary. Featured in Trip.com Newsroom
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Education
8-2023 - 1-2025
Master of Arts - MA
Nanyang Technological University Singapore
Bachelor of Arts
Beijing Normal-Hong Kong Baptist University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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