Xifei Li

Collaborator
DISC Type : is

Content Marketing Executive at Trip.com

Singapore

Overview

Xifei Li is a marketing professional specializing in influencer and digital marketing for the travel and gaming industries. Her experience spans roles at Trip. com, NetEase Games, and BlueFocus. She holds a Masters degree from Nanyang Technological University and a Bachelors from Beijing Normal-Hong Kong Baptist University.

Based on her recent academic interests, Xifei is deeply passionate about understanding the nuances of cross-cultural communication and how cultural differences impact professional environments. She actively explores these concepts through simulated negotiations, coursework, and personal reflection on how behavior is perceived across cultures.

Unique fact: Xifei co-created and launched a podcast named "CQ Weesdom" dedicated to exploring the topic of Cultural Intelligence (CQ).

Personality Overview

Good Listener

Appreciative

Consensus Builder

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Cultural Intelligence
Actively studies and discusses Cultural Intelligence (CQ), recently completing a course, participating in negotiations, and co-creating a podcast on the subject.
Influencer Marketing
A core area of her professional expertise, listed in her headline and demonstrated through her marketing roles in various industries.
Gaming Industry Marketing
Gained direct experience in this sector through roles as a Marketing Specialist for games at BlueFocus and as a Social Media Strategist at NetEase Games.

Media Appearances

Trip.com Group Connects Content, Commerce, and Creators Through New "Trip Community" Ecosystem. Featured in PR Newswire

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Hi Five World! Global campaign launched to celebrate Trip.com’s 5th anniversary. Featured in Trip.com Newsroom

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China's Trip.com Group Mimics Partner Tripadvisor With New Content Offerings. Featured in Skift (PDF)

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Work History

3-2025
Content Marketing Executive at Trip.com
9-2023 - 3-2024
Marketing Intern at FOMO Pay
5-2023 - 7-2023
Product Operations Intern at Insta360
12-2021 - 4-2023
Marketing Specialist- Game at BlueFocus
7-2021 - 12-2021
Social Media Strategist at NetEase Games

Education

8-2023 - 1-2025
Master of Arts - MA from Nanyang Technological University Singapore
Bachelor of Arts from Beijing Normal-Hong Kong Baptist University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Singapore Job Level : Junior Designation : Content Marketing Executive at Trip.com
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Insights For Selling To Xifei

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Summarize the key points at the end of the conversation
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xifei is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Xifei

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Xifei move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Xifei take some risk or not?

  • They are unlikely to take many risks.

You And Xifei

Personality Compatibility


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