Yael Gertel

Evaluator
DISC Type : dcs

VP of Business Operations at Cyera

New York, New York, United States

Overview

Yael Gertel is the VP of Business Operations at Cyera, where she helps lead the rapidly growing data security company. With a Masters in Public Policy from The Hebrew University of Jerusalem, her career has consistently focused on building strategic partnerships and creating professional opportunities within the Israeli tech ecosystem.

She has a passion for connecting people and fostering professional growth, demonstrated through her previous leadership roles at Masa Israel Journey and New Spirit. Her background is in education, sociology, and anthropology, reflecting a deep-seated interest in community and organizational development.

She is a proud 14th-generation Jerusalemite and a former Israeli Army Intelligence Commander.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Hyper-growth Scaling
Her social media posts celebrate Cyera's rapid revenue growth, major funding rounds, and increasing valuation, reflecting her focus on scaling business operations effectively.
Data Security's Future
She highlights Cyera's role as a pioneer in data security, celebrating its acquisition of an AI-powered DLP company to create a more holistic security solution.
Israeli Tech Ecosystem
Her prior roles involved creating opportunities for global developers to work in Israel's tech industry and connecting young professionals with Israeli employers.

Media Appearances

Yael has no verified media appearances

Work History

2-2023
VP of Business Operations at Cyera
3-2021 - 2-2023
Head Of Business Operations at Cyera
5-2020 - 2-2021
Career Center Manager at Masa Israel Journey
11-2019 - 2-2021
MasaTech Product Manager at Masa Israel Journey
11-2017 - 10-2019
COO, Director of Programs at New Spirit (רוח חדשה)

Education

2015 - 2016
Master's degree from The Hebrew University of Jerusalem
2008 - 2010
Bachelor of Arts (B.A.) from The Hebrew University of Jerusalem

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Senior Designation : VP of Business Operations at Cyera
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Insights For Selling To Yael

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yael is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Yael

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Yael move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Yael take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Yael

Personality Compatibility


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