Yasmin Sinfield

Enthusiast
DISC Type : i

Marketing Director, EMEIA at Coach

London, England, United Kingdom

Overview

Yasmin Sinfield is the Marketing Director for Coachs EMEIA region, overseeing brand marketing and media management. Her career includes key brand marketing roles at Tapestry and Levi Strauss & Co. , where she has consistently delivered world-class campaigns and brand experiences. She earned a Bachelor of Arts from The University of Manchester.

Yasmin spearheaded a groundbreaking extension of the "Courage to Be Real" campaign on Londons iconic Piccadilly Lights, taking over Europes largest advertising display.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Brand Storytelling
Leads high-impact campaigns, such as the "Courage to Be Real" activation on Piccadilly Lights, to create immersive brand narratives and experiences.
Team Leadership
Actively recruits for her "fun, dynamic team" and publicly celebrates her team's hard work and successes on major marketing initiatives.
EMEIA Markets
Her roles at Coach and Tapestry have centered on leading brand and media strategy across Europe, the Middle East, India, and Africa.

Media Appearances

Yasmin has no verified media appearances

Work History

7-2025
Marketing Director, EMEIA at Coach
9-2022 - 9-2025
Senior Manager, Brand & Media, Europe at Coach
9-2021 - 9-2022
Senior Manager, Brand & Media, Europe (Coach, Kate Spade, Stuart Weitzman) at Tapestry at Tapestry
3-2019 - 10-2021
Brand Marketing Manager at Levi Strauss & Co.
3-2017 - 3-2019
UK Brand Communications Coordinator at Levi Strauss & Co.

Education

2008 - 2011
Bachelor of Arts (B.A.) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director, EMEIA at Coach
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Insights For Selling To Yasmin

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasmin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Yasmin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Yasmin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Yasmin take some risk or not?

  • They can take some low-probability risks if needed.

You And Yasmin

Personality Compatibility


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