Yasser Hassan

Trailblazer
DISC Type : ID

Managing Director/General Manager AWS Global Sales for MENA and Turkey at Amazon Web Services (AWS)

Dubai, United Arab Emirates

Overview

Yasser Hassan is a seasoned executive with over two decades of experience, currently leading Amazon Web Services (AWS) as the Managing Director for the MENA and Turkey region. He focuses on driving business transformation, P&L growth, and C-suite engagement in emerging markets. Colleagues often describe him as a visionary, result-focused, and passionate leader. He holds a B. Sc. in Communication and Electronics Engineering from Cairo University.

He is passionate about the IT industrys ability to empower people and transform businesses, particularly in emerging markets. Yasser is deeply committed to building effective teams, mentoring individuals to help them exceed their goals and make a positive impact on the community through technology.

Unique fact: He is a recipient of the prestigious Microsoft Platinum Award.

Personality Overview

Values Relationships

Friendly But Fast

Persuasive

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Generative AI
He frequently speaks about how generative AI is delivering meaningful business transformation across the MENAT region and moving beyond the hype to create real value.
Cloud Adoption
His role is centered on accelerating cloud adoption to unlock economic value and drive digital transformation for enterprise, government, and startup customers.
Future of Work
He follows and shares insights from the World Economic Forum, emphasizing the growing importance of human-centric capabilities alongside technological literacy in the future workforce.

Media Appearances

Yasser has no verified media appearances

Work History

8-2022
Managing Director/General Manager AWS Global Sales for MENA and Turkey at Amazon Web Services (AWS)
8-2017 - 7-2022
Senior Director of Small, Medium & Corporate Business Microsoft Middle East and Africa at Microsoft
12-2015 - 7-2017
Director of Public Sector Corporate, Medium, Small & partners Microsoft Middle East and Africa at Microsoft
7-2009 - 11-2015
Director of Enterprise Government segment Microsoft Middle East and Africa at Microsoft
3-2001 - 3-2003
Sales account Manager at IBM

Education

B.Sc from Faculty of Engineering, Cairo University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Managing Director/General Manager AWS Global Sales for MENA and Turkey at Amazon Web Services (AWS)
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Insights For Selling To Yasser

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasser is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Yasser

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Yasser move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Yasser take some risk or not?

  • If necessary, they will be ready to take risks.

You And Yasser

Personality Compatibility


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