Yeram I.

Observer
DISC Type : ci

Digital Personalisation Executive at Harrods

United Kingdom

Overview

Yeram is a Digital Personalisation Executive at Harrods specializing in e-commerce optimization and A/B testing. Her career displays a strong focus on customer-centric digital marketing, with previous roles in loyalty and CRM. She holds an MSc from UCL and certifications in web and app personalization.

She has a background in international relations and development from the University of Sussex. This academic interest, for which she won a thesis prize, provides a unique foundation to her digital marketing career. She values the support of her loved ones in her personal and professional journey.

She was awarded the Andrew Pickup Thesis Prize for the best thesis in International Development during her undergraduate studies.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Digital Personalisation
As a core focus of her current role at Harrods, she is certified in both web and app personalization and is skilled in A/B testing to optimize e-commerce.
Customer Loyalty
She previously managed end-to-end loyalty promotions and marketing campaigns at Harrods, including customer segmentation and targeting for various digital channels.
CRM Strategy
Her background includes personalising email campaigns at The Estée Lauder Companies and managing large-scale CRM databases with over one million contacts.

Media Appearances

Yeram has no verified media appearances

Work History

4-2025
Digital Personalisation Executive at Harrods
4-2024 - 4-2025
Loyalty Assistant at Harrods
9-2023 - 2-2024
Social Media & PR Executive at THG
2-2023 - 7-2023
CRM Assistant at The Estée Lauder Companies Inc.
11-2022 - 2-2023
CRM Intern at Angsana New Business Agency

Education

Msc from UCL
Bachelor of International Relations and Development from University of Sussex

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Junior Designation : Digital Personalisation Executive at Harrods
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Insights For Selling To Yeram

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yeram is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Yeram

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Yeram move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Yeram take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Yeram

Personality Compatibility


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